Internet Marketing : An Essential Part Of A Channel Marketing Strategy
I consider Internet Marketing to be an essential and even compulsory part of any company’s Channel Marketing Strategy. The critical thing to grasp with Internet Marketing is to keep in mind that marketing through the internet is ’simply’ marketing through another marketing channel. There are multiple stand alone channels to market or multiple ways through which to move your product or service to the end user.
As the world in general becomes more wired, as more households upgrade to high speed internet access the potential for marketing your product or service through the internet has expanded to levels previously not considered and it is only our imagination that will determine where this marketing channel moves to in the future.
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Stephen C Campbell
