Probably one of the most-asked questions by anyone who has a website is, “How can I get the traffic I need to create the profits I desire?”

 

 Standard Podcast [2:48m]: Play Now | Play in Popup | Download

While this is a very good question, it may not be the most important one that needs to be answered. Before getting the answer to that one, he or she might need to give an answer to another question: “What is your marketing plan?”

Although there are many facets to a marketing plan, some of its basic aspects include:

• Determining the price point for your product

• Designing specific methods to reach your target audience

• Determining which advertising avenues you will use

• Setting up an advertising budget

• Choosing strategies to create Joint Ventures with successful marketers

• Which methods to use to generate targeted traffic to your site

So, unless you’ve figured out the answer to questions like those above, asking how you’re going to get targeted traffic to your site is like putting the cart before the horse. You’ve got to put first things first.

Now, once you’ve got your plan organized, then you can start focusing on driving targeted traffic to your site. While there are essentially two ways to do this, free and paid, there are a number of ways to implement each of them. Here are five excellent methods using free traffic.

One of the easiest and most effective methods for not only generating targeted traffic but also Joint Venture partners is online forums. Here is where members of your niche market meet to discuss their concerns and share ideas. If you make the effort to provide answers to their questions and provide additional information through your products or newsletter, you can’t help but be successful in generating targeted website traffic.

A second method that is highly effective, but that also takes a bit of work on your part, is writing and submitting articles. This is something that very successful marketers do on a regular basis. In fact, it is probably a major contributing factor to the level of success they currently enjoy. Writing articles on subjects of interest to your target audience, with a link to your site in the resource box, is a powerful way to create a potentially significant website traffic flow.

This next method is especially effective for successful marketers; it’s Joint Venturing. If you can create a product or service that someone with a large customer or subscriber list would want to make available to that list, then you’ve found a sure-fire way of creating massive targeted traffic (and profits) for your site.

Lastly, you could create a Blog about your niche. This is an extremely popular way of sharing information online. For example, you could use it to announce the latest issue of your newsletter. It could also feature links to your product or service. Another suggestion is to include a newsletter sign-up form on your blog. And of course, don’t forget to post your latest articles on there as well.

Bookmark It

Hide Sites

It’s the original digital device that everyone loves to hate. The dreaded pop-up. Chances are pretty good that, unless you’ve got a blocker, most sites you’ve visited use one. Like it or not, pop-ups work, which is why you’ll find most well known marketers using them.

 

 Standard Podcast [2:13m]: Play Now | Play in Popup | Download

When it comes to pop-ups, there is not only a variety to choose from, but there’s also several ways to use them. To use them effectively, it’s important to know what you want to use it to accomplish and which kind is best suited to achieve that purpose.

The most common pop-up is the pop-up box that appears offering a free gift in return for subscribing to the site’s newsletter. Usually you’re asked to include your first name and e-mail address. A variation on this is the “stealth pop-up.” It looks like the gray dialogue box on your computer, and when you click “OK”, it automatically sends a subscription request from your default e-mail client on your behalf.

A less-annoying version of the standard pop-up is the pop-under. It works just like the pop-up except this kind appears at the bottom of the browser without blocking your view of the site. This could be also be used as a sign-up box, but is often used to draw you to more information about a specific product or service.

One of the more recent versions of the pop-up is the “slider.” As its name implies, this kind doesn’t “pop-up”; instead it appears to slide across the screen. These are also very effective for getting new subscribers. Some marketers use them to offer a discount or up sell.

Many marketers have begun using a timed pop-up. They are created in such a way that you are given a specific time period in which to click on the box before the countdown ends. These are often used to offer a discount on the product or service being offered.

Of course, a discussion on pop-ups would not be complete without mentioning the exit pop-up. As its name implies, it appears when you leave the site. More recently these have been used as “ask boxes,” with an audio clip asking you to input why you are leaving the site without signing up or purchasing a product. These are also used to get sign-ups for a free report or e-course with information related the site’s product or service.

Bookmark It

Hide Sites