Building Blocks For a Block-Buster Podcast
There’s a well-known but often little-heeded saying that goes something like this: “If you fail to plan, then you plan to fail.” Ever wonder what it would like to build a forty-story building without a blueprint?
It would never be completed because no one would know everything that would be necessary to get the job done.
While there is no comparison between the value of a major construction project and creating a podcast, neither project will succeed unless a plan has been created to guide the process from start to finish. So, although it won’t be as elaborate as a construction blueprint, your podcast will need to follow a plan in order to be successful.
If you think about a typical broadcast, you can see that it consists of a number of “building blocks.” There is the introduction, the opening comments, perhaps a guest appearance, discussion on one or more topics, maybe a special feature, then closing comments with the broadcast coming to a close. Why should your podcast be any different?
This is a process commonly referred to as “storyboarding.” You simply “map out” what you want to do, and in the order that you want to do it. This in turn becomes the “frame” or format for your production. Once you’ve determined what your podcast will consist of and the order it will occur, you can go back and include specific details for each segment if you choose.
Now, once you’ve determined the elements of your show, decide on an intro and outro—and theme music for each—and then use it with each show. This will add both professionalism and familiarity to your podcast. Your favorite radio or TV program has these features; your podcast should too.
Next, you need to prepare a “clock” for your show. Each segment should be given a specific time frame that will be the same for every show. Talk shows and news programs do this all the time.
Take the time and thought necessary to assemble these building blocks for your podcast. If you do, you could be well on your way to creating a super successful podcast.
